If you’re following me on social media, then you’ve seen the posts I’ve made about stepping back from blogging for a while. I’ve been receiving a lot of questions about this decision (though always with overwhelming support–thanks!), so let me explain what’s happening.
The “Budget Girl” brand has never quite reflected what I do here. I started it on a whim, because I was having trouble finding a job and I had nothing else to do with my time. The name popped into my head and I went with it, despite the fact that I was never happy with it.
When I started blogging, I had no intention of monetizing and I didn’t take it seriously. Over time, though, it went from a hobby to a business…and I stuck with the brand because it seemed to be going somewhere. I’ve been published in magazines and hired by other bloggers because of my writing on Budget Girl. In June, BlogHer is going to syndicate one of my posts on their main page. All of this led me to believe I needed to stick with the Budget Girl brand in order to keep going.
Here’s the thing, though: I’m not interested in talking about money and budgeting. I’m not even interested in talking about food anymore. I do, however, love talking about blogging and knitting. And board games.
Which is why I’m thinking about rebranding. I haven’t completely decided on how to do that or what to rebrand to…but it’s something I’ve been thinking about for nearly a year now. And it’s time to just do it.
The reason I need to step away from blogging to figure out what my goals are and where I need to go to make them happen.
So we’re all on the same page, here are where some of my thoughts have been going:
- Zach and I are going to be working together on a new board gaming blog. It’s something we’ve been talking about for a few months and we’re both very excited about it. We have a name and I am currently working on designing the site.
- I believe Budget Girl has run its course. I am likely going to rebrand (meaning the name and URL will change…possibly the niche). I will move much of the content to another site and redirect this site to that one (so all of your social media links and pins will still go to the correct posts). That also requires me to come up with a new name and figure things out with my affiliates and ad networks. In fact, I need to talk to my ad people, because I’m not sure what their protocol is with this. Whether or not the rebranding happens soon-ish will depend entirely on how my affiliates and ad networks will handle it.
- I haven’t decided if I should continue doing recipes. No matter the decision, old recipes will continue to be available for you all to download, print, and enjoy. I definitely want to continue doing my 13 Days of Pumpkin series (though I may add some DIY to it). But I want to pull back on the recipes a bit. I’m just not enjoying writing them.
- My blogging tutorials will be available still. I will continue coming up with “blogging” topics. I know many of you are here specifically for those posts and I enjoy writing them. My problem is this: do I make the topic of blogging its own separate blog? If I did that, I would only update once every week or two. I had Blog U for a time and running that multiple times a week alongside Budget Girl was exhausting. My question for you is…would you rather subscribe to a blog that talked ONLY about the topic you’re interested in (blogging/knitting/etc.)? Or would you put up with DIY and knitting projects showing up in your inbox so you can see a blogging post every once in a while? I definitely need your input on this. It is much easier for me to have them all under one blog. And I’m not keen to split my traffic between multiple blogs. But I also don’t want to alienate my readers.
I get a lot of mixed ideas on what to do with that. Some big bloggers say not to split your traffic, which is good advice. Others (like Problogger) say you should have one niche per blog. He runs about 10 different blogs (I can’t even imagine) and is INCREDIBLY successful. So I have a mind to take his advice. But I have enough trouble running one blog.
Now, some answers to frequently asked questions:
Is there something specific about blogging is that making you dislike it?
Aside from everything I mentioned above, I hate social media. Alas, it has to happen. I can’t afford to pay someone to do it for me at this time.
Are you still interested in working with other bloggers?
Yes. I have made commitments to write for blogs like Growing Up Gabel and it is my plan to continue doing so. In fact, I’m in the process of creating new fun content for her. If I continue doing recipes, they will most likely be on her website rather than my own.
Will you still be accepting guest posts?
Yes. In fact, that would make life so much easier. If you would like to guest post, go here.
Are you interested in hiring a VA?
No. If I could afford it, I would. At the moment, it’s not possible.
Do you need help designing your new blog?
No. I got this.
Won’t you lose a bunch of traffic?
If you have any questions, feel free to leave them in the comments. In the meantime, thank you all for your understanding!